E-liquid Guide: How To Choose Right E-juice?

Like a human body, an e-cigarette also includes different parts that complete the device and make it work effectively. If the battery is called its heart, an e-juice is undoubtedly the soul. Without the right e-liquid also called vape juice you cannot enjoy vaping. But what is the right e-juice and how to choose it?

What Is E-juice?

In the enormous and incredible world of vaping, e-juice has many names. Apart from e-juice, it is known as e-liquid, vape juice, vaping liquid, e-cig juice, and ejuice. It doesn’t matter what you call it, the liquid has one major objective: Give your throat a juicy hit.

In an e-cigarette, vape juice is converted into vapours. The liquid comes in many flavours and nicotine strengths. There are many e-liquid brands in the market that sell vape juices in a plethora of flavours.

Which Ingredients Are Used To Make E-juice?

Plenty of important ingredients are used to make your favourite e-juice. Apart from essential ones, there are some optional ingredients too. Apart from flavours, they are different from each other in terms of PG/VG ratio, nicotine strength, sweeteners, and others.


Whether you visit the best e-liquid shop in the UK or a small online store, you will find many e-liquids in countless flavours. From tobacco and fruits to desserts, vape users have hundreds of flavours to choose from. For an individual, the best e-liquid of 2018 is one that has his favourite flavours and accurate nicotine strength.


Unlike traditional cigarettes, vape users have an option of choosing nicotine in their vape juice. They can also choose an e-juice flavour that does not contain nicotine. From less than 1% to as high as 5%, nicotine in e-liquid comes in a variety of strengths. A vape juice with 0.3% nicotine strength is known as e-liquid with super low nicotine. On the other side, the nicotine strength of more than 3.6% makes an e-cig juice a liquid with super high nicotine.


Propylene Glycol (PG) and Vegetable Glycerin (VG) come in a ratio in an e-juice bottle. Almost every e-liquid product will have PG and VG. Although there are some vape juices that have 100% PG or 100% VG, they are very uncommon. Different brands’ e-liquid products have different PG/VG ratio.

When An E-juice Expires?

Vape juices are also known as shelf-stable products that remain good for a long time. However, they also go bad. From turning their original colours to tasting different, there are many ways to recognise an expired vape juice.

How long your e-liquid will survive depends on its storage. For example, an e-cig juice kept in a cold place properly lasts longer than an e-liquid exposed to the sunlight. Some e-liquids stay good for over two years.

Although e-liquids should be stored in a cold place, it doesn’t mean a user should keep it in a fridge. It should be a dry place, like a cupboard.

What Is The Right E-juice And How Do You Choose It?

From flavours and nicotine strength to PG/VG ratio, there are several things that differentiate e-liquids from each other. An e-juice product right for one user will not be suitable for others. It is because they have different tastes, nicotine preference, and PG/VG preference.

Whether you are buying an American e-liquid in the UK, a local brand, or an extremely popular European e-liquid, it is right for you only when it meets your requirements.

Here’s how to choose the right e-juice:

Choose The Flavour

Flavour of an e-liquid is the first thing you should consider while buying your right vape juice. From tobacco, fruits, and desserts to cocktails, there are e-juices in many flavours. You can choose a flavour considering your taste. Instead of going with a popular flavour, make sure the e-juice you are purchasing is something that you will like to inhale.

Decide On Nicotine

After choosing your flavour, the next step is to decide on nicotine. You need to identify the nicotine strength in your e-juice. From low to high, you can make a choice by considering your e-cigarette usage. It is necessary to choose the right nicotine strength. Too much nicotine can lead to a headache, while too little can make you vape for a long time.

Decide On PG/VG Ratio

It is important to choose the right PG/VG ratio. If you want more vapour, then your chosen e-juice must have more PG than VG. On the other side, VG in higher amount can be chosen for big clouds. Although many e-liquids in the market have a PG/VG ratio of 40/60, you can choose a product as per your preference.

Final Words

Even the best vape shop in the UK cannot provide you the right e-juice if you do not know your flavour, nicotine strength, and PG/VG ratio. To ensure that you are buying the right e-liquid, you can go through many products or test them.

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